I design the hard parts - the complex, high-impact problems - especially where design directly influences user behavior, trust, and business outcomes. Much of my experience is in conversion-focused spaces like booking, checkout, and payments, where every detail matters. I enjoy turning messy, multi-step experiences into something intuitive, efficient, and genuinely easy to use. My approach to UX is simple: understand the user deeply, align with business goals, and design solutions that actually work within the product ecosystem.
Recently, I’ve been working at the intersection of AI and product design, creating conversational experiences that go beyond support to help users complete tasks, make decisions, and even complete transactions — an area I’m especially excited about as it challenges traditional UX patterns and opens the door for new ways of thinking.
When I’m not designing, I’m usually:
Traveling - most recently exploring Cairo, Egypt (easily one of the coolest places I’ve been)
Trying new restaurants (definitely a foodie)
Being mom and dog mom to my mini dachshund, Benny!
Nora AI
Expanded Nora from a discovery chatbot to a personalized guest services platform. 94.5% positive sentiment. 58% funnel lift.
NCL : Checkout & Payment
Designed the end-to-end checkout flow for NCL.com on purchases averaging $3,000– $5,000. Contributed to a 20% increase in completed bookings.
NCL : Search & Discovery
Redesigned NCL.com's cruise search experience to a visual, mobile-first card grid.
Work experience