I'm a Senior Product Designer (UX/UI) focused on turning complex, high-stakes flows into intuitive, revenue-driving experiences across e-commerce, fintech, and edtech. Much of my work centers on conversion-focused spaces like booking, checkout, and payments, where I own end-to-end B2C responsive web experiences. I translate messy, multi-step journeys into something efficient and genuinely easy to use, always aiming to understand the user deeply, align with business goals, and design solutions that fit the product ecosystem.
More recently, I've developed a specialization in AI-powered product design, creating conversational experiences that go beyond support to help users plan, decide, and complete transactions directly within AI, while building the trust needed to make that shift feel safe and reliable. I believe human judgment and thoughtful human-AI collaboration are the most critical skills in the AI-driven world we're now living in, and that belief shapes how I design.
Nora AI
Expanded Nora from a discovery chatbot to a personalized guest services platform. 94.5% positive sentiment. 58% funnel lift.
NCL : Checkout & Payment
Designed the end-to-end checkout flow for NCL.com on purchases averaging $3,000– $5,000. Contributed to a 20% increase in completed bookings.
NCL : Search & Discovery
Redesigned NCL.com's cruise search experience to a visual, mobile-first card grid.
